Indeed Certifications

Redesigned B2C product after one year of design and tech debt. Conducted user research to assess usability of design explorations. Good session rates improved, including a 26% increase for school reviews.

Duration
3 months for design + research

Company
Indeed

Why do a redesign?

Indeed Certifications existed for nearly one year at this point, and with that came a decent amount of design debt as we continuously added new pages and features at a fast pace, and with newer UI elements, but hadn’t gone back to revise older pages.  This resulted in an inconsistent UI and user experience.

Similarly, related products had made many UI improvements over the past year, and we wanted to strive towards maintaining consistency with other Indeed products used by job seekers and cert seekers.

Goals with redesign

  • Improve consistency and usability
    across Certifications and other B2B Indeed products

  • Improve visual design
    with mentorship from a Lead Visual Designer

  • Prioritize desktop designs + cognizant of responsiveness
    Majority of our users were on desktop, but I still considered responsive design for flexibility across viewports

Search engine results page (SERP)

Previous SERP

SERP redesigned

School details page

Previous school details page

School details page redesigned

School review form

Previous school review form (mobile)

School review form redesigned (desktop)

Which designs do users prefer?

  • Created unmoderated A/B tests via UserTesting.com of existing product vs. redesigns

  • Test usability of redesign explorations with some future vision work

  • Are there any improvements to make to the existing product and/or redesigns that wasn't considered or tested?

  • Do users prefer one experience over the other?

Prototypes

Searching for certificates and programs

Certificate program review form

Research findings

  • 100% of research participants preferred the redesigned experience over the existing site

  • Users liked new features and data, including:

    • displaying Certification pages within our SERP

    • information on relevant jobs and salaries

    • various data visualizations throughout the site

  • Users overall liked the redesigned UI, stating that it was more modern and clean

Rainbow chart to capture research notes, patterns, and video clips

Iterative development

I shared these findings in a quarterly planning meeting with the product team, where I discussed potential areas that could be quickly implemented for near-term improvements across our product. We also discussed tests to iterate on towards implementing a new, consistent UI across the site. From these discussions, I created a spreadsheet of prioritized UX & UI work for the team to review from and provide feedback on.

Redesign tickets broken down via spreadsheet

Outcome

26% ↑

in GSR* on reviews page

4% ↑

in GSR* on details page

  • *GSR: Good session rate – session duration from organic search results

  • GSR increased across multiple pages as a result of various experiments we launched from the redesign tickets I drafted

  • Adding data visualizations in user reviews created more visual interest and highlighted insights

  • Updated review form styling improved usability and created UI consistency across similar Indeed products

What coworkers say

“Jamie proactively reached out to me for tips about visual design which resulted in the series of constructive sessions. Her passion for visual design was obvious from the beginning. She is extremely open-minded and eager to improve her project based on the feedback from her team and peers. Every iteration Jamie did after our discussion was a significant improvement to the experience and I was pleasantly surprised how quick she can interpret and adapt principles from feedback into other areas of her designs.”

— Visual Designer

“Working with Jamie is fun - she always enables others to participate in UX efforts and it really creates a more inclusive team environment.”

– Growth Marketing Manager